Prjkt Group’s Newest beachfront concession in partnership with California State Parks features Insta-Worthy backdrops, pizza, and roller skates
PHOTOS BY JOE KATCHKA
From the incredible team led by Alicia Cox that brought us Sealegs on the Beach and Huntington Beach House comes yet another incredible concession-stand makeover, this time at Huntington State Beach on PCH at Magnolia, by the iconic Main Lifeguard Hub.
Here are some amazing photos by Joe Katchka during a little preview party on April 19, 2022.
With an Insta-worthy octagon tunnel grand entrance and palm trees all decked out in LED lights, the black and neon restaurant contrasts perfectly with the calm tones of the beach. The restaurant will serve up freshly cooked California-style craft pizza and giant ooey-gooey cinnamon rolls – and on the weekends, roller-skating servers will serve up drinks.
A unique part of this newest concession is that it will have a charitable giving component towards Families Forward, an Irvine-based nonprofit committed to helping Orange County families who are at risk of or experiencing homelessness, with $1 being donated from every single pizza served.