Earth Day Beach Clean Up

Huntington Beach based businesses MackR Clothing, Hero Longboards, and Primo’s Coffee got together for a Beach Clean Up on Earth Day. Surf City Family contributor Larry Tenney participated and shares the story here.

Earth Day 2015 fell in the middle of the week – on Hump Day, Wednesday April 22nd – and while many groups planned activities for the weekends before and after, a group of local entrepreneurs pulled together a weekday volunteer group to clean up our Surf City Beach (Huntington Beach City Beach).

The people behind Huntington Beach brands MackR Clothing, Hero Longboards and Primo’s Coffee (at PCH & 6th Street) pulled together a group of 16 individuals for a 10 AM meetup at Primo’s corner downtown and for a pier-area Earth Day beach clean-up.

Primo’s offered free coffees to the volunteers and MackR swag giveaways included signature eyewear and faux-fur lined hoodies.

Dan Collins, creative director at MackR told us, “My friends at Hero Longboards approached me with the idea of getting a few good people together to do some good on the actual Earth Day.”

Sean Taylor, founder at Hero Longboards, explained, “We all love HB and take pride in running HB-based companies. We wanted to give back to the community and the environment from which we draw inspiration.”

Collins added, “It’s always fun to harness the power of a collective energy. We were super stoked to see new faces and friends come together today to volunteer.”

“Our brands give us a vehicle for doing that,” said Taylor.

Collins also told us he will be launching a Surf City-centric brand next month called Wise Fool.

“It’s never been about the clothes for me, although I do enjoy designing top quality pieces with style that reflect my city’s vibe” Collins said.

“It’s more about the voice the clothes give us as a unifying symbol to rally around. Sort of like a flag leading the way front and center in a battle charge. Look for much more from us and more community based events in the months to come.”