Sugar the Surfing Dog | Charmaine Gray
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Surf City Surf Dog® Competition on September 23 sponsored by McKenna Subaru

“McKenna Subaru Loves Dogs & Proves It by Sponsoring 9th Annual Event”
The world’s best-surfing dogs will once again gather in Huntington Beach for the 9th Annual McKenna Subaru Surf City Surf Dog competition on Saturday, September 23, 2017 at Huntington Dog Beach. More than 70 pawticipants and international surFURs will be competing for barking rights to claim the top dog honor, taking home the trophy in the second event of Surf Dog Events two-part series. The first Surf Dog event took place in Imperial Beach last July.

Sugar the Surfing Dog, Huntington Beach
Sugar the Surfing Dog. Photo by Nikki Washburn

“We are pleased to announce many new local Huntington Beach partners, including our Top Dog Title Sponsor, McKenna Subaru. It’s exciting to have the support of such a dog-loving company that cares about the community. The tradition of three-days of doggone fun continues with tail-wagging activities for the entire family” said event organizer Lisa Scolman of Book That Event, LLC.

2017 Surf City Surf Dog McKenna Subaru

“It’s a natural fit,” said Danny McKenna owner, McKenna Subaru, when asked about sponsoring Surf City Surf Dog. “Subaru loves dogs and we love Surf City! Remember those Subaru dog-tested commercials with the adorable Golden Retriever and Yellow Lab family? We are proud to be a part of such an iconic Southern California event that combines our love for dogs, surfing and the outdoors. These people are our customers, families, and friends, so it makes good sense for us to help support the cause. It’s great having both the McKenna and Subaru brands participate in such an action-packed weekend filled with doggone fun.”

The main event, the dog surfing competition is Saturday, September 23rd at Huntington Dog Beach from 8:00 am to 2:30 pm. The contestants will compete in Shredder/pro heats, four weight-class divisions, as well as a tandem heats and Stand Up Paddle heats. The surf dogs will be judged by professional surf judges on a variety of skills, including the length of their ride and difficulty of wave and maneuvers. All dogs are winners and will receive a commemorative participation medal, though trophies will be awarded to the top dogs in each category. The event ends with closing ceremonies and award presentations.

In conjunction with the McKenna Subaru Surf City Surf Dog Event, the weekend activities include:
• Friday, 9|22, 6:00 to 8:00 pm – Pooch Party and Fashion Show at Bella Terra; Free Event
• Saturday, 9|23, 6:00 pm to 9:00 pm – The NY Dog Film Festival featuring a double feature at Pacific City’s Deck 2 Outdoor theater. $25 paid admission. Purchase Tickets Here
• Sunday, 9|24, 11:00 am to 1:00 pm – SUP with Your PUP Meetup at Pirate Coast Paddle Company; Free event for those with their own equipment. Special $20/hr. surf dog rental rate for those needing equipment.

The 2017 Official Charity Partners are:
• Barks of Love
• Huntington Dog Beach
• French Bulldog Rescue Network
• Orange County SPCA
• Southern California Golden Retriever Rescue
• Westie Rescue of Orange County.

Other sponsors include Official Television Broadcast Sponsor CBS2/KCAL9, The Residences at Pacific City, Visit Huntington Beach, K9 Ballistics, Outward Hound, Bella Terra, Pacific City, Pet Companion Magazine, Yelp, Pirate Coast Paddle Company and the NY Dog Film Festival.

For more information or to register, please visit SurfDogEvents.com.

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